The term HEATBAG makes a statement therefore the typography was chosen, laid out, and scaled to take up the whole width in order to catch the viewer's eye and make a statement.
Black and white were chosen to let the photography and typography stand out. It features film photos taken while filming the video by Keanu Sookermany.
HEATBAG is a skate video made and filmed by Tyler Harris featuring a group of friends and skaters from the Winnipeg, Manitoba area.
The poster was designed in preparation for the event as well as event graphics for social media, stickers, a DVD and DVD case.