The logo graphic is an illustration of mycelium fungi which visually depicts how everything is connected. It is both simple and complex. The letters that make up the wordmark were also designed to flow and join together further expressing the idea of connection. Warm earthy tones and soft curving lines were chosen as additional elements to give the brand a natural and calming feeling.
Macrocosm is health and self-care consulting for women. Focusing on healing from the inside out, intuitive cooking and eating, increasing your intuition, and getting to know yourself and your niche. The goal is to educate clients on how everything in life is connected.
The challenge was to create a brand identity inspired by the idea of connectivity.