The mission of Stride Active is to empower every woman to feel, comfortable, confident & beautiful. They want to help women become more conscious of their decisions and understand the power they have to make a positive impact on our planet.
The challenge was to update the current brand identity to be more memorable, fun, and current while conveying activity and movement. The logo needed to make a statement at very small and very big sizes whether it would be on a product, clothing, packaging or signage.
The logo was designed with a round and playful italic serif font paired with a contrasting wide, structured sans serif font that communicates movement and activity.
⟶ Brand Identity