The logo was designed with a round and playful italic serif font paired with a contrasting wide, structured sans serif font that together communicate movement and activity.
The mission of Stride Active is to empower every woman to feel, comfortable, confident & beautiful. They want to help women become more conscious of their decisions and understand the power they have to make a positive impact on our planet.
The challenge was to create a unique, fun, and current logo that would convey activity and movement. The logo needed to be recognizable at very small and very big sizes whether it would be on a product, clothing tag, packaging, or signage.